14 Genius Leadership Principles

We use our 14 Genius Leadership Principles every day to guide us through life. Whether we’re discussing ideas for new projects or deciding on the best way to solve a problem. This is just one of the things that makes Genius AI special. Click a Genius below to watch a special tribute video.
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Leaders are obsessed with giving back to others. Finding their own valuable way to impact the lives of others. Leaders give until it hurts or they don't feel like they gave enough.


Leaders are owners. They work hard to be the best they can be, and to inspire those around them to be the best they can be. They act on behalf of the entire company, beyond just their own team & think long term. They never say, "That's not my job."


Leaders expect and require innovation and invention from their teams. Always keeping it kindergarten simple. With a sharp focus on being the best. We say no to 1,000 things and focus on the few that are truly important and meaningful to us


Leaders do unto others as they would have them do to them. They lead by example. They work deep in the trenches. They trust their teams. And create a culture of respect, risk-taking, and autonomy. Giving the freedom to make decisions and bring their creative ideas to life.


Leaders are never done learning, and always seek to improve themselves. They look closely and ask many questions. Keeping track of things they're curious about to ensure their endless quest for discovery is never stagnant.


Leaders raise the bar by hiring relentless A+ Rockstars. We search for and recognize world class talent, and get them in the right seat on the bus. Leaders develop leaders and take coaching others seriously. We work hard to make it fast & easy for them to get up to speed.


Leaders are insanely passionate. They have a relentlessly high standard to be the best in the world. Many will never understand what drives them to achieve this level of mastery. Leaders dominate their work to set the bar for their team to dominate theirs. Deliver the greatest products in the world or GTFO.


The world doesn't need any more people playing small. Leaders set big clear goals and communicate clear priorities that inspire results. They think differently and look around corners for ways to serve customers


Speed matters in business. So hit the gas and fix the damage. Real understanding comes from touching the stove. Real success comes from the constant never-ending evolution of taking the best swing of your life.


Leaders expect and believe something amazing is about to happen. They accomplish more with less. And do whatever it takes to get the job done, cut the bloat, and build a lean mean jacked & juicy machine.


Leaders seek first to understand, then be understood. They promote a "best ideas win" culture and rapid communication. They treat others with respect and own up to their mistakes no matter how awkward or embarrassing. Leaders are not afraid to call their team's work the biggest piece of sh*t they've ever seen


Leaders operate at all levels. They achieve profound results by Focusing on the big picture while paying meticulous attention to the details. They immerse themselves in their work and embrace the journey of relentless improvement. Their hands-on approach means no task is beneath them.


Life's too short not to speak your mind. Leaders are obligated to respectfully challenge decisions when they disagree. To argue and debate. Even when doing so is uncomfortable or exhausting. Leaders have convictions that are tenacious. They do not compromise for the sake of social acceptance.


Leaders focus on the key inputs for their business and deliver them with rock solid quality and in a clutch-like fashion. Despite setbacks, they rise to the occasion and never settle for less than greatness.

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